Digital Advertising Specialist (English and German)

Company

Our client is a digital content marketing agency founded in 2020. They specialize in the strategic development and implementation of complex content marketing projects for medium-to-large companies, DAX corporations, and institutions.

The Role

• We are looking for a Ads Specialist to manage and optimize multi-platform paid advertising campaigns for E-commerce brands and B2B clients. If you have a data-driven mindset, expertise in digital advertising, and a passion for maximizing ROAS and conversions, we’d love to hear from you!

Responsibilities

• Plan, set up, and manage campaigns across: Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Pinterest Ads, Amazon Ads, TikTok Ads;
• Develop and execute paid media strategies to drive growth for E-Commerce and B2B clients;
• Conduct audience research, targeting, and segmentation to optimize ad performance;
• A/B test ads, creatives, and landing pages to maximize conversions;
• Monitor campaign performance, generate reports, and provide data-driven recommendations;
• Stay updated on the latest trends in performance marketing, AI-based bidding strategies, and automation.

Requirements

• Proven experience in managing multi-platform ad campaigns for E-Commerce & B2B clients.
• Expertise in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Pinterest Ads, Amazon Ads, and TikTok Ads.
• Strong analytical skills with experience in Google Analytics, GA4, Google Tag Manager, and conversion tracking.
• Experience with attribution modeling, bid strategy optimization, and performance forecasting.
• Knowledge of Shopify, WooCommerce, or other E-Commerce platforms is a plus.
• Fluent in English and German (written & spoken).

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